The grocery-first banking experience
Cashberry helps grocery retailers give customers more ways to save on groceries while driving revenue and better payment economics.
The grocery-first banking experience
Cashberry helps grocery retailers give customers more ways to save on groceries while driving revenue and better payment economics.
Grocers are ADOPTING A NEW STRATEGY
“We're bringing banking closer to the place where families feel their financial decisions weekly — grocery”
“Finance is stuck in the past. Vectura gives teams real-time clarity, built-in structure, and smarter control.”
Matthew nicolini
Ceo OF CASHBERRY financial
Matthew nicolini
Ceo OF CASHBERRY financial
44% of grocery purchases happen on debit.
44% of grocery purchases happen on debit.
44% of grocery purchases happen on debit.
The average household takes 90 grocery trips annually
The average household takes 90 grocery trips annually
The average household takes 90 grocery trips annually
Grocery prices have increased by 29% since early 2020
Grocery prices have increased by 29% since early 2020
Grocery prices have increased by 29% since early 2020
PRODUCT OVERVIEW
The product suite behind grocery-led banking.
Cashberry connects customer value, funded rewards, program control, and verified attribution in one platform built for grocery partners.
Expenses
Expenses
Expenses
$1,400 / $1,879
$1,400 / $1,879
$1,400 / $1,879
70%
70%
70%
There are still 13 days until the end of the month.
There are still 13 days until the end of the month.
There are still 13 days until the end of the month.
Edit budget
Edit budget
Edit budget
Apparel purchases have used 93% of your monthly budget.
Apparel purchases have used 93% of your monthly budget.
Apparel purchases have used 93% of your monthly budget.
View Transactions
View Transactions
View Transactions
Budget limit approaching
Budget limit approaching
Budget limit approaching
July
July
July
$489.20
$489.20
$489.20
+12%
+12%
+12%
Misc
Misc
Misc
Home
Home
Home
Grocery
Grocery
Grocery
Apparel
Apparel
Apparel
Cashberry
A grocery-linked account that helps shoppers earn, save, and stay engaged.
Cashberry
A grocery-linked account that helps shoppers earn, save, and stay engaged.
Cashberry
A grocery-linked account that helps shoppers earn, save, and stay engaged.
Branch
The partner program that helps grocers launch, brand, and manage Cashberry.
Branch
The partner program that helps grocers launch, brand, and manage Cashberry.
Branch
The partner program that helps grocers launch, brand, and manage Cashberry.
Treasury
The rewards and measurement layer that funds value and proves shopper action.
Treasury
The rewards and measurement layer that funds value and proves shopper action.
Treasury
The rewards and measurement layer that funds value and proves shopper action.
Join a network of grocery retailers who are redefining customer value.
Our clients include forward-thinking independent and regional grocery retailers — all redefining how modern banking works.
Supermarkets across the U.S.
45,000+
Annual grocery savings potential per member
$250+
$250+
$250+
New U.S. retail media spend
$60B+
Disconnected value opportunity
$100B+
Credit-to-debit savings opportunity
$7B+
Why grocers are enabling banking experiences with Cashberry
Traditional rewards and financial products are fragmented, expensive, and hard to measure. Cashberry helps grocers create shopper value through connected banking, rewards, offers, and attribution.
Traditional grocery value programs
Generic loyalty points that compete for attention.
Rewards funded mostly from grocer margin.
Financial products built outside the grocery relationship.
Offers disconnected from verified purchase behavior.
Retail media and attribution trapped in separate systems.
Limited visibility into shopper activation and repeat spend.
High-fee credit card behavior continues unchecked.
Hard to prove which value actually changed behavior.
Vectura
Built specifically for modern finance operations.
Clean, intuitive interface designed for speed.
One platform — expenses, budgets, vendors.
Smart approval flows with built-in controls.
Real-time insights with budget health indicators.
Up and running in days with guided implementation.
Transparent pricing with everything included.
Dynamic, customizable reports you can actually use.
Traditional grocery value programs
Generic loyalty points that compete for attention.
Rewards funded mostly from grocer margin.
Financial products built outside the grocery relationship.
Offers disconnected from verified purchase behavior.
Retail media and attribution trapped in separate systems.
Limited visibility into shopper activation and repeat spend.
High-fee credit card behavior continues unchecked.
Hard to prove which value actually changed behavior.
Vectura
Built specifically for modern finance operations.
Clean, intuitive interface designed for speed.
One platform — expenses, budgets, vendors.
Smart approval flows with built-in controls.
Real-time insights with budget health indicators.
Up and running in days with guided implementation.
Transparent pricing with everything included.
Dynamic, customizable reports you can actually use.
Traditional grocery value programs
Generic loyalty points that compete for attention.
Rewards funded mostly from grocer margin.
Financial products built outside the grocery relationship.
Offers disconnected from verified purchase behavior.
Retail media and attribution trapped in separate systems.
Limited visibility into shopper activation and repeat spend.
High-fee credit card behavior continues unchecked.
Hard to prove which value actually changed behavior.
Vectura
Built specifically for modern finance operations.
Clean, intuitive interface designed for speed.
One platform — expenses, budgets, vendors.
Smart approval flows with built-in controls.
Real-time insights with budget health indicators.
Up and running in days with guided implementation.
Transparent pricing with everything included.
Dynamic, customizable reports you can actually use.

Designed for grocery operators
Cashberry gives grocers a way to offer banking-powered grocery savings without building financial products, managing rewards infrastructure, or stitching together payments, loyalty, media, and attribution systems themselves.
Cashberry gives grocers a way to offer banking-powered grocery savings without building financial products, managing rewards infrastructure, or stitching together payments, loyalty, media, and attribution systems themselves.
Easy Launch
Cashberry is designed to launch through the channels grocers already operate — stores, email, loyalty, receipts, flyers, ecommerce, and digital campaigns.
Easy Launch
Cashberry is designed to launch through the channels grocers already operate — stores, email, loyalty, receipts, flyers, ecommerce, and digital campaigns.
Easy Launch
Cashberry is designed to launch through the channels grocers already operate — stores, email, loyalty, receipts, flyers, ecommerce, and digital campaigns.
No banking build required
Cashberry manages the consumer financial experience, partner infrastructure, rewards logic, and program operations so grocers can offer value without becoming a bank.
No banking build required
Cashberry manages the consumer financial experience, partner infrastructure, rewards logic, and program operations so grocers can offer value without becoming a bank.
No banking build required
Cashberry manages the consumer financial experience, partner infrastructure, rewards logic, and program operations so grocers can offer value without becoming a bank.
Connected to your ecosystem
Cashberry is built to connect with the systems that already create grocery value — POS, loyalty, rewards, retail media, offers, and attribution.
Connected to your ecosystem
Cashberry is built to connect with the systems that already create grocery value — POS, loyalty, rewards, retail media, offers, and attribution.
Connected to your ecosystem
Cashberry is built to connect with the systems that already create grocery value — POS, loyalty, rewards, retail media, offers, and attribution.
Built to scale across banners
Start with a single banner, region, or shopper cohort, then expand across stores, customer segments, and additional value programs as adoption grows.
Built to scale across banners
Start with a single banner, region, or shopper cohort, then expand across stores, customer segments, and additional value programs as adoption grows.
Built to scale across banners
Start with a single banner, region, or shopper cohort, then expand across stores, customer segments, and additional value programs as adoption grows.
Frequently asked questions
Answers to common questions about getting started and using Cashberry day to day.

Book a demo call
Let’s talk about your current setup and see how Cashberry can enable everyday value.
Do you prefer email? We're available at:

Book a demo call
Let’s talk about your current setup and see how Cashberry can enable everyday value.
Do you prefer email? We're available at:

Book a demo call
Let’s talk about your current setup and see how Cashberry can enable everyday value.
Do you prefer email? We're available at:
Cashberry is a grocery-led financial platform that helps shoppers save more through everyday banking, rewards, and funded value connected to grocery.
No. Cashberry provides the consumer financial experience and partner infrastructure, while banking services are provided through regulated banking partners.
Cashberry helps grocers offer banking-powered grocery savings, activate shoppers through existing customer channels, measure program performance, and bring outside merchant-funded value into the grocery relationship.
No. Cashberry manages the financial product experience, rewards infrastructure, program operations, and partner reporting so grocers can participate without becoming a fintech company.
Shoppers can access products like a rewards debit account, grocery savings, high-interest savings, early pay, and other financial benefits designed around everyday household spending.
Rewards can be funded by Cashberry, merchants, brands, and other partners. The goal is to bring outside value into the grocery ecosystem instead of relying only on grocer margin.
Cashberry is built to connect with POS, loyalty, rewards, retail media, offer networks, ecommerce, app experiences, and attribution systems.
Cashberry is a grocery-led financial platform that helps shoppers save more through everyday banking, rewards, and funded value connected to grocery.
No. Cashberry provides the consumer financial experience and partner infrastructure, while banking services are provided through regulated banking partners.
Cashberry helps grocers offer banking-powered grocery savings, activate shoppers through existing customer channels, measure program performance, and bring outside merchant-funded value into the grocery relationship.
No. Cashberry manages the financial product experience, rewards infrastructure, program operations, and partner reporting so grocers can participate without becoming a fintech company.
Shoppers can access products like a rewards debit account, grocery savings, high-interest savings, early pay, and other financial benefits designed around everyday household spending.
Rewards can be funded by Cashberry, merchants, brands, and other partners. The goal is to bring outside value into the grocery ecosystem instead of relying only on grocer margin.
Cashberry is built to connect with POS, loyalty, rewards, retail media, offer networks, ecommerce, app experiences, and attribution systems.
Cashberry is a grocery-led financial platform that helps shoppers save more through everyday banking, rewards, and funded value connected to grocery.
No. Cashberry provides the consumer financial experience and partner infrastructure, while banking services are provided through regulated banking partners.
Cashberry helps grocers offer banking-powered grocery savings, activate shoppers through existing customer channels, measure program performance, and bring outside merchant-funded value into the grocery relationship.
No. Cashberry manages the financial product experience, rewards infrastructure, program operations, and partner reporting so grocers can participate without becoming a fintech company.
Shoppers can access products like a rewards debit account, grocery savings, high-interest savings, early pay, and other financial benefits designed around everyday household spending.
Rewards can be funded by Cashberry, merchants, brands, and other partners. The goal is to bring outside value into the grocery ecosystem instead of relying only on grocer margin.
Cashberry is built to connect with POS, loyalty, rewards, retail media, offer networks, ecommerce, app experiences, and attribution systems.
