The grocery-first banking experience

Cashberry helps grocery retailers give customers more ways to save on groceries while driving revenue and better payment economics.

The grocery-first banking experience

Cashberry helps grocery retailers give customers more ways to save on groceries while driving revenue and better payment economics.

Grocers are ADOPTING A NEW STRATEGY

“We're bringing banking closer to the place where families feel their financial decisions weekly grocery”

“Finance is stuck in the past. Vectura gives teams real-time clarity, built-in structure, and smarter control.”

Matthew nicolini

Ceo OF CASHBERRY financial

Matthew nicolini

Ceo OF CASHBERRY financial

44% of grocery purchases happen on debit.

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44% of grocery purchases happen on debit.

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44% of grocery purchases happen on debit.

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The average household takes 90 grocery trips annually

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The average household takes 90 grocery trips annually

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The average household takes 90 grocery trips annually

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Grocery prices have increased by 29% since early 2020

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Grocery prices have increased by 29% since early 2020

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Grocery prices have increased by 29% since early 2020

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PRODUCT OVERVIEW

The product suite behind grocery-led banking.

Cashberry connects customer value, funded rewards, program control, and verified attribution in one platform built for grocery partners.

Expenses

Expenses

Expenses

$1,400 / $1,879

$1,400 / $1,879

$1,400 / $1,879

70%

70%

70%

There are still 13 days until the end of the month.

There are still 13 days until the end of the month.

There are still 13 days until the end of the month.

Edit budget

Edit budget

Edit budget

Apparel purchases have used 93% of your monthly budget.

Apparel purchases have used 93% of your monthly budget.

Apparel purchases have used 93% of your monthly budget.

View Transactions

View Transactions

View Transactions

Budget limit approaching

Budget limit approaching

Budget limit approaching

July

July

July

$489.20

$489.20

$489.20

+12%

+12%

+12%

Misc

Misc

Misc

Home

Home

Home

Grocery

Grocery

Grocery

Apparel

Apparel

Apparel

Cashberry

A grocery-linked account that helps shoppers earn, save, and stay engaged.

Cashberry

A grocery-linked account that helps shoppers earn, save, and stay engaged.

Cashberry

A grocery-linked account that helps shoppers earn, save, and stay engaged.

Branch

The partner program that helps grocers launch, brand, and manage Cashberry.

Branch

The partner program that helps grocers launch, brand, and manage Cashberry.

Branch

The partner program that helps grocers launch, brand, and manage Cashberry.

Treasury

The rewards and measurement layer that funds value and proves shopper action.

Treasury

The rewards and measurement layer that funds value and proves shopper action.

Treasury

The rewards and measurement layer that funds value and proves shopper action.

Join a network of grocery retailers who are redefining customer value.

Our clients include forward-thinking independent and regional grocery retailers — all redefining how modern banking works.

Supermarkets across the U.S.

45,000+

Annual grocery savings potential per member

$250+

$250+

$250+

New U.S. retail media spend

$60B+

Disconnected value opportunity

$100B+

Credit-to-debit savings opportunity

$7B+

Why grocers are enabling banking experiences with Cashberry

Traditional rewards and financial products are fragmented, expensive, and hard to measure. Cashberry helps grocers create shopper value through connected banking, rewards, offers, and attribution.

Traditional grocery value programs

Generic loyalty points that compete for attention.

Rewards funded mostly from grocer margin.

Financial products built outside the grocery relationship.

Offers disconnected from verified purchase behavior.

Retail media and attribution trapped in separate systems.

Limited visibility into shopper activation and repeat spend.

High-fee credit card behavior continues unchecked.

Hard to prove which value actually changed behavior.

Vectura

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Traditional grocery value programs

Generic loyalty points that compete for attention.

Rewards funded mostly from grocer margin.

Financial products built outside the grocery relationship.

Offers disconnected from verified purchase behavior.

Retail media and attribution trapped in separate systems.

Limited visibility into shopper activation and repeat spend.

High-fee credit card behavior continues unchecked.

Hard to prove which value actually changed behavior.

Vectura

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Traditional grocery value programs

Generic loyalty points that compete for attention.

Rewards funded mostly from grocer margin.

Financial products built outside the grocery relationship.

Offers disconnected from verified purchase behavior.

Retail media and attribution trapped in separate systems.

Limited visibility into shopper activation and repeat spend.

High-fee credit card behavior continues unchecked.

Hard to prove which value actually changed behavior.

Vectura

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Designed for grocery operators

Cashberry gives grocers a way to offer banking-powered grocery savings without building financial products, managing rewards infrastructure, or stitching together payments, loyalty, media, and attribution systems themselves.

Cashberry gives grocers a way to offer banking-powered grocery savings without building financial products, managing rewards infrastructure, or stitching together payments, loyalty, media, and attribution systems themselves.

Easy Launch

Cashberry is designed to launch through the channels grocers already operate — stores, email, loyalty, receipts, flyers, ecommerce, and digital campaigns.

Easy Launch

Cashberry is designed to launch through the channels grocers already operate — stores, email, loyalty, receipts, flyers, ecommerce, and digital campaigns.

Easy Launch

Cashberry is designed to launch through the channels grocers already operate — stores, email, loyalty, receipts, flyers, ecommerce, and digital campaigns.

No banking build required

Cashberry manages the consumer financial experience, partner infrastructure, rewards logic, and program operations so grocers can offer value without becoming a bank.

No banking build required

Cashberry manages the consumer financial experience, partner infrastructure, rewards logic, and program operations so grocers can offer value without becoming a bank.

No banking build required

Cashberry manages the consumer financial experience, partner infrastructure, rewards logic, and program operations so grocers can offer value without becoming a bank.

Connected to your ecosystem

Cashberry is built to connect with the systems that already create grocery value — POS, loyalty, rewards, retail media, offers, and attribution.

Connected to your ecosystem

Cashberry is built to connect with the systems that already create grocery value — POS, loyalty, rewards, retail media, offers, and attribution.

Connected to your ecosystem

Cashberry is built to connect with the systems that already create grocery value — POS, loyalty, rewards, retail media, offers, and attribution.

Built to scale across banners

Start with a single banner, region, or shopper cohort, then expand across stores, customer segments, and additional value programs as adoption grows.

Built to scale across banners

Start with a single banner, region, or shopper cohort, then expand across stores, customer segments, and additional value programs as adoption grows.

Built to scale across banners

Start with a single banner, region, or shopper cohort, then expand across stores, customer segments, and additional value programs as adoption grows.

Frequently asked questions

Answers to common questions about getting started and using Cashberry day to day.

Book a demo call

Let’s talk about your current setup and see how Cashberry can enable everyday value.

Do you prefer email? We're available at:

Book a demo call

Let’s talk about your current setup and see how Cashberry can enable everyday value.

Do you prefer email? We're available at:

Book a demo call

Let’s talk about your current setup and see how Cashberry can enable everyday value.

Do you prefer email? We're available at:

What is Cashberry
icon

Cashberry is a grocery-led financial platform that helps shoppers save more through everyday banking, rewards, and funded value connected to grocery.

Is Cashberry a bank?
icon

No. Cashberry provides the consumer financial experience and partner infrastructure, while banking services are provided through regulated banking partners.

What does Cashberry help grocery partners do?
icon

Cashberry helps grocers offer banking-powered grocery savings, activate shoppers through existing customer channels, measure program performance, and bring outside merchant-funded value into the grocery relationship.

Do grocers need to build or operate financial products?
icon

No. Cashberry manages the financial product experience, rewards infrastructure, program operations, and partner reporting so grocers can participate without becoming a fintech company.

How do shoppers benefit?
icon

Shoppers can access products like a rewards debit account, grocery savings, high-interest savings, early pay, and other financial benefits designed around everyday household spending.

How are rewards funded?
icon

Rewards can be funded by Cashberry, merchants, brands, and other partners. The goal is to bring outside value into the grocery ecosystem instead of relying only on grocer margin.

What systems can Cashberry connect with?
icon

Cashberry is built to connect with POS, loyalty, rewards, retail media, offer networks, ecommerce, app experiences, and attribution systems.

What is Cashberry
icon

Cashberry is a grocery-led financial platform that helps shoppers save more through everyday banking, rewards, and funded value connected to grocery.

Is Cashberry a bank?
icon

No. Cashberry provides the consumer financial experience and partner infrastructure, while banking services are provided through regulated banking partners.

What does Cashberry help grocery partners do?
icon

Cashberry helps grocers offer banking-powered grocery savings, activate shoppers through existing customer channels, measure program performance, and bring outside merchant-funded value into the grocery relationship.

Do grocers need to build or operate financial products?
icon

No. Cashberry manages the financial product experience, rewards infrastructure, program operations, and partner reporting so grocers can participate without becoming a fintech company.

How do shoppers benefit?
icon

Shoppers can access products like a rewards debit account, grocery savings, high-interest savings, early pay, and other financial benefits designed around everyday household spending.

How are rewards funded?
icon

Rewards can be funded by Cashberry, merchants, brands, and other partners. The goal is to bring outside value into the grocery ecosystem instead of relying only on grocer margin.

What systems can Cashberry connect with?
icon

Cashberry is built to connect with POS, loyalty, rewards, retail media, offer networks, ecommerce, app experiences, and attribution systems.

What is Cashberry
icon

Cashberry is a grocery-led financial platform that helps shoppers save more through everyday banking, rewards, and funded value connected to grocery.

Is Cashberry a bank?
icon

No. Cashberry provides the consumer financial experience and partner infrastructure, while banking services are provided through regulated banking partners.

What does Cashberry help grocery partners do?
icon

Cashberry helps grocers offer banking-powered grocery savings, activate shoppers through existing customer channels, measure program performance, and bring outside merchant-funded value into the grocery relationship.

Do grocers need to build or operate financial products?
icon

No. Cashberry manages the financial product experience, rewards infrastructure, program operations, and partner reporting so grocers can participate without becoming a fintech company.

How do shoppers benefit?
icon

Shoppers can access products like a rewards debit account, grocery savings, high-interest savings, early pay, and other financial benefits designed around everyday household spending.

How are rewards funded?
icon

Rewards can be funded by Cashberry, merchants, brands, and other partners. The goal is to bring outside value into the grocery ecosystem instead of relying only on grocer margin.

What systems can Cashberry connect with?
icon

Cashberry is built to connect with POS, loyalty, rewards, retail media, offer networks, ecommerce, app experiences, and attribution systems.

Dover, Delaware, USA

@ 2026 Cashberry Financial Inc. All rights reverved

Cashberry is a financial technology company, not a bank. Banking services are provided by MRV Banks, Member FDIC. MRV Banks is located at 871 Ste. Genevieve Drive, Ste. Genevieve, MO 63670.

The Cashberry Mastercard® Debit Card is issued by MRV Banks, Member FDIC, pursuant to a license from Mastercard International Incorporated and may be used everywhere Mastercard debit cards are accepted.

Cashberry is not FDIC-insured. MRV Banks is the FDIC-insured institution. Deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply.

Opinions, advice, services, or other information or content expressed or contributed by customers, users, partners, or other third parties are those of the respective author(s) or contributor(s) and do not necessarily state or reflect those of Cashberry or MRV Banks. MRV Banks is not responsible for the accuracy of any content provided by author(s), contributor(s), or third parties.

Third-party trademarks referenced are for informational purposes only; no endorsements are implied. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. All other third-party trademarks, logos, and brand names are the property of their respective owners.

Cashberry rewards, offers, cashback, savings incentives, merchant-funded promotions, and partner-funded benefits are provided by Cashberry or participating partners, unless otherwise stated, and are not provided, endorsed, or guaranteed by MRV Banks.

Dover, Delaware, USA

@ 2026 Cashberry Financial Inc. All rights reverved

Cashberry is a financial technology company, not a bank. Banking services are provided by MRV Banks, Member FDIC. MRV Banks is located at 871 Ste. Genevieve Drive, Ste. Genevieve, MO 63670.

The Cashberry Mastercard® Debit Card is issued by MRV Banks, Member FDIC, pursuant to a license from Mastercard International Incorporated and may be used everywhere Mastercard debit cards are accepted.

Cashberry is not FDIC-insured. MRV Banks is the FDIC-insured institution. Deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply.

Opinions, advice, services, or other information or content expressed or contributed by customers, users, partners, or other third parties are those of the respective author(s) or contributor(s) and do not necessarily state or reflect those of Cashberry or MRV Banks. MRV Banks is not responsible for the accuracy of any content provided by author(s), contributor(s), or third parties.

Third-party trademarks referenced are for informational purposes only; no endorsements are implied. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. All other third-party trademarks, logos, and brand names are the property of their respective owners.

Cashberry rewards, offers, cashback, savings incentives, merchant-funded promotions, and partner-funded benefits are provided by Cashberry or participating partners, unless otherwise stated, and are not provided, endorsed, or guaranteed by MRV Banks.

Dover, Delaware, USA

@ 2026 Cashberry Financial Inc. All rights reverved

Cashberry is a financial technology company, not a bank. Banking services are provided by MRV Banks, Member FDIC. MRV Banks is located at 871 Ste. Genevieve Drive, Ste. Genevieve, MO 63670.

The Cashberry Mastercard® Debit Card is issued by MRV Banks, Member FDIC, pursuant to a license from Mastercard International Incorporated and may be used everywhere Mastercard debit cards are accepted.

Cashberry is not FDIC-insured. MRV Banks is the FDIC-insured institution. Deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply.

Opinions, advice, services, or other information or content expressed or contributed by customers, users, partners, or other third parties are those of the respective author(s) or contributor(s) and do not necessarily state or reflect those of Cashberry or MRV Banks. MRV Banks is not responsible for the accuracy of any content provided by author(s), contributor(s), or third parties.

Third-party trademarks referenced are for informational purposes only; no endorsements are implied. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. All other third-party trademarks, logos, and brand names are the property of their respective owners.

Cashberry rewards, offers, cashback, savings incentives, merchant-funded promotions, and partner-funded benefits are provided by Cashberry or participating partners, unless otherwise stated, and are not provided, endorsed, or guaranteed by MRV Banks.