What we're building across Cashberry

Cashberry is the consumer financial experience grocers can offer to shoppers. It starts with a rewards debit account and grocery savings wallet, giving customers a practical way to earn and use value around their weekly grocery routine.

Branch now gives grocers a dedicated program layer for launching and managing Cashberry across stores, banners, regions, customer segments, and brand models. Teams can define rollout timing, activation channels, launch milestones, program controls, and how Cashberry appears to customers.

For regional and independent grocers, this turns Cashberry into a managed growth program rather than a disconnected financial product. Branch helps teams coordinate launch activity, expand from pilot to scale, manage co-branded or white-label experiences, and monitor adoption, activation, and revenue performance in one operating view.

Treasury now supports funded rewards and campaign management for merchant, brand, and partner-funded value. Grocers can connect reward programs, campaign rules, budgets, eligibility, and attribution into the customer experience, helping shoppers receive more grocery value.

For grocery leaders, Treasury creates a revenue engine beyond traditional grocery margin. It gives grocers a way to bring outside funding into the shopper relationship, manage funded campaigns, measure verified purchases, and show which offers, partners, and reward programs are creating real business outcomes.

Vault AI now connects the commerce systems behind Cashberry, including loyalty, payments, offers, receipts, media, ecommerce, and customer data. It links shoppers, transactions, rewards, offers, and purchases so banking, rewards, and reporting can work together.

For grocers, Vault AI reduces the gap between disconnected systems and executive decision-making. It helps teams understand where value is moving, which customer segments are responding, which campaigns are performing, and what actions should be taken to improve activation, targeting, attribution, and revenue impact.