About Cashberry

Built by the operators behind grocery banking, loyalty, and commerce infrastructure.

Cashberry is led by operators who have worked inside the systems we now connect: grocery, banking, loyalty, rewards, payments, marketplaces, retail media, and enterprise product infrastructure.

We helped build and scale grocery-first financial and loyalty experiences used by millions. Now we are building the open-network version for grocery retailers that want the same value engine without building every system themselves.

Hello

Built for the weekly reality of grocery. Designed for the way value actually moves.

See open roles →

Grocery is one of the most important spending categories in every household, but the value around it is fragmented across banks, loyalty programs, offers, payment networks, and media platforms.

Cashberry brings those pieces together so more value can move back to shoppers and grocery partners.

Grocery is one of the most important spending categories in every household, but the value around it is fragmented across banks, loyalty programs, offers, payment networks, and media platforms.

Cashberry brings those pieces together so more value can move back to shoppers and grocery partners.

Matthew Nicolini

CEO and co-founder

Team

Grocery operators building the next grocery banking network.

Engineers, designers, and operators who are changing banking forever.

Matthew Nicolini

Chief Executive Officer

Jessica Wood

Chief Revenue Officer

Ibrahim Wynters

Chief Technology Officer

Ritchie Singh

Chief Operations Officer

Alex White

VP of Engineering

Sherin Yassin

Advisor

The Operating Insight

Connected systems create value, while disconnected systems leak it.

The strongest retailers do not treat banking, loyalty, payments, rewards, offers, and customer data as separate systems. They connect them into one customer value loop.

Grocery Relationship

Grocers own high-frequency customer trust and weekly household behavior.

Financial Products

Banking turns the grocery relationship into a recurring financial connection.

Rewards and Loyalty

Savings, points, cashback, and funded offers give shoppers reasons to return.

Data and Attribution

Connected systems enable measurement of activation, spend, rewards, and outcomes.

Stay Uncomfortable

Comfort kills product quality. We actively look for the parts of our work that feel fragile and lean into them first.

Grocery Relationship

Grocers own high-frequency customer trust and weekly household behavior.

Financial Products

Banking turns the grocery relationship into a recurring financial connection.

Rewards and Loyalty

Savings, points, cashback, and funded offers give shoppers reasons to return.

Data and Attribution

Connected systems enable measurement of activation, spend, rewards, and outcomes.

Stay Uncomfortable

Comfort kills product quality. We actively look for the parts of our work that feel fragile and lean into them first.

Grocery Relationship

Grocers own high-frequency customer trust and weekly household behavior.

Financial Products

Banking turns the grocery relationship into a recurring financial connection.

Rewards and Loyalty

Savings, points, cashback, and funded offers give shoppers reasons to return.

Data and Attribution

Connected systems enable measurement of activation, spend, rewards, and outcomes.

Stay Uncomfortable

Comfort kills product quality. We actively look for the parts of our work that feel fragile and lean into them first.

Proven at National Scale

We built the model. Now we are making it shared.

Cashberry team members helped build PC Financial, proving that connected grocery, banking, loyalty, and data create enterprise value. Cashberry is now extending this model across more grocery ecosystems.

$800M

Estimated PC Financial acquisition consideration announced by EQB.

$1.3B

Estimated total value to Loblaw through the transaction and related value.

18M+

Active PC Financial members in one of Canada’s largest loyalty ecosystems.

$800M

Estimated PC Financial acquisition consideration announced by EQB.

$1.3B

Estimated total value to Loblaw through the transaction and related value.

18M+

Active PC Financial members in one of Canada’s largest loyalty ecosystems.

$800M

Estimated PC Financial acquisition consideration announced by EQB.

$1.3B

Estimated total value to Loblaw through the transaction and related value.

18M+

Active PC Financial members in one of Canada’s largest loyalty ecosystems.

Who We're Building For

The open-network connecting grocers, shoppers and merchants.

Cashberry connects grocers, shoppers, and partners in a shared ecosystem that delivers banking-powered rewards, grocery savings, targeted offers, and measurable outcomes to strengthen loyalty and unlock new value.

For Grocers

Launch banking-powered rewards without building a bank, rewards engine, attribution stack, or program operations team.

For Shoppers

Access rewards debit, savings, early pay, funded offers, and grocery-linked value through a familiar grocery relationship.

For Brands

Fund measurable rewards and offers tied to verified shopper behavior and grocery-linked outcomes.

For Grocers

Launch banking-powered rewards without building a bank, rewards engine, attribution stack, or program operations team.

For Shoppers

Access rewards debit, savings, early pay, funded offers, and grocery-linked value through a familiar grocery relationship.

For Brands

Fund measurable rewards and offers tied to verified shopper behavior and grocery-linked outcomes.

For Grocers

Launch banking-powered rewards without building a bank, rewards engine, attribution stack, or program operations team.

For Shoppers

Access rewards debit, savings, early pay, funded offers, and grocery-linked value through a familiar grocery relationship.

For Brands

Fund measurable rewards and offers tied to verified shopper behavior and grocery-linked outcomes.

Careers

See our open positions

Didn't find your role? We're always hungry for a great talent. Drop us a line: careers@cashberry.us

Senior Frontend Engineer

Engineering

Remote (US / EU)

Full-Time

Senior Frontend Engineer

Engineering

Remote (US / EU)

Full-Time

Product Designer

Design

San Francisco, CA

Part-Time

Product Designer

Design

San Francisco, CA

Part-Time

Developer Relations Engineer

Engineering

Remote (Global)

Full-Time

Developer Relations Engineer

Engineering

Remote (Global)

Full-Time

Growth Marketing Manager

Marketing

New York, NY

Part-Time

Growth Marketing Manager

Marketing

New York, NY

Part-Time

Solutions Engineer

Sales

London, UK

Full-Time

Solutions Engineer

Sales

London, UK

Full-Time

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Overview

Program

Activation

Campaigns

How many shoppers converted within the last 7 days?

What is the average basket size?

Write a concise follow-up email after a sales call

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